“I was,” Marco said. “Now I’m the baker who delivers.”
“Good,” Lena said. “Priya doesn’t care about your construction problems. She cares that her kid has a gluten sensitivity and she’s tired of cardboard crackers. Your new customer is Busy Priya .” The 1-Page Marketing Plan - Get New Customers- ...
The construction outside lasted another year. Marco didn’t care. His bakery’s front door was locked to the public, but his delivery route was full. He went from losing $10,000 a month to making $8,000—all from one yellow flyer and one honest offer. “I was,” Marco said
“No billboards. No radio. Here’s your offer: Go to the condos. Put a sign in the elevator: ‘First 10 residents: Free ‘5 PM Rescue Box’ this Friday. No catch. Text ‘BREAD’ to 555-1234.’ ” She cares that her kid has a gluten
The next Thursday, Priya texted him directly: “Two Rescue Boxes this week. My neighbor wants one.”
