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It was a chilly winter morning when John, the newly appointed CEO of Smithson Corporation, stepped into his office. The once-thriving manufacturing company had been struggling for years, and the board of directors had brought him in to turn things around. reengineering the corporation download free

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One of the first areas they tackled was the product development process. For years, Smithson Corporation had followed a traditional, sequential approach to product development, with separate teams working on design, engineering, and testing. This approach had led to lengthy development cycles, high costs, and a lack of innovation. Smithson Corporation had followed a traditional