Unlike competitors who rely solely on imports, Iveco invested early in local engine production (FPT Industrial, also part of CNH Industrial) to reduce import tariffs and leverage Mercosur trade agreements. This localization strategy gave Iveco pricing power and supply chain resilience during regional currency volatility.
In Argentina, Iveco’s market share reaches 15% in heavy trucks, thanks to the Córdoba plant’s tariff advantages. Chile, Peru, and Colombia show growing adoption of Iveco’s off-road models (Trakker) for mining. power latin america iveco
Latin America’s commercial vehicle market is vital for intra-regional trade, agribusiness, mining, and urban logistics. With over 60% of freight transported by road, the demand for durable, cost-efficient trucks and buses remains high. Iveco (Industrial Vehicles Corporation), an Italian brand under the CNH Industrial group, entered the Latin American market in the 1970s and has since built a reputation for diesel, CNG (compressed natural gas), and electric commercial vehicles. Unlike competitors who rely solely on imports, Iveco