PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Curious, John clicked on the link, and his browser led him to a site he had never seen before. The layout was cluttered, with pop-ups and ads covering most of the screen. He navigated through the chaos and found the movie player. The video began to load, and as he waited, he noticed that the site asked for no login or registration, which seemed unusual.
The next day, John decided to do some research on the site and the movie. He discovered that "SkymoviesHD.mom" was one of many sites operating in a grey area of the internet, providing access to movies and TV shows through questionable means. Some of these sites were known to host content that was pirated or obtained illegally. OPNMRSKMHD -2010- www.SkymoviesHD.mom UNRATED 7...
The encounter with "OPNMRSKMHD" and the "SkymoviesHD.mom" site became a learning experience for John. He began to appreciate the value of legal streaming services that offered a wide range of movies and shows for a monthly fee, ensuring creators got paid for their work and users had a safe, reliable viewing experience. Curious, John clicked on the link, and his
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
