Modelo Casero , Mirna Pereira, community media, domestic production, entertainment economics, media democratization, Latin American media studies. 1. Introduction The global entertainment industry is characterized by increasing centralization. Streaming giants, major studios, and transnational conglomerates control the majority of narrative flow, often marginalizing local voices. However, a robust tradition of domestic, low-cost media production persists. In Latin America, the concept of "modelo casero" (home-style model) has evolved from a necessity—due to economic constraints and political censorship—into a deliberate aesthetic and economic strategy.
The figure of (b. 1968, São Paulo; d. 2019, Buenos Aires) is central to this evolution. A community television producer and digital media activist, Pereira famously rejected outside funding for her long-running variety program "Cocina y Palabra" (Kitchen and Word), producing it entirely from her living room. Her principles, later codified as the "Mirna Pereira Modelo Casero" (MPMC), challenge the dominant production logic. This paper develops a comprehensive analysis of the MPMC, examining its core tenets, its application across media genres, and its replicability in other cultural contexts.
The Mirna Pereira Modelo Casero: A Paradigm for Sustainable, Home-Centric Entertainment and Media Content Production