The first-ever Gulmarg Film Festival (planned for Summer 2025) – where movies will be screened on a floating platform on Alpather Lake.
Whether it is SRK dancing on a frozen lake or a local shawl seller unboxing his products in a snow-covered log cabin, the entertainment industry has found its most photogenic partner.
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"You shoot a perfect 4K reel on the chairlift, but you can’t upload it until you reach the Tangmarg market," complains Vlogger Anamika Sharma. "We are racing against the ‘snow melt’ to get the content out before everyone else posts the same shot." Gulmarg has successfully rebranded from a colonial-era getaway to a content powerhouse . As climate change shortens winter seasons globally, every snowfall in Gulmarg is now treated as precious, live-streamable inventory.
