PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
So, turn up the volume, ignore the lyrics about winning crores of rupees, and just dance. Because when it comes to these beats, you’ve hit the jackpot.
When you think of Bengali commercial cinema, the first things that come to mind are often larger-than-life action sequences, stylish heroes, and high-stakes drama. But for the fans of the Jackpot franchise, the real winning hand has always been the music . jackpot bengali movie songs
Let’s cash in on why these tracks still hit different. Unlike the somber tones of parallel cinema, Jackpot songs are unapologetically celebratory. They are designed for two specific moments: a hero walking in slow motion, or a Durga Puja pandal hopping session at 2 AM. So, turn up the volume, ignore the lyrics
They aren’t complex classical ragas. They aren’t trying to win National Awards. But for the fans of the Jackpot franchise,
Starring the dynamic duo of Dev and Jeet (and later an ensemble cast), the Jackpot films— Jackpot (2013) and its spiritual successor Challenge 2 (often considered in the same universe)—didn't just deliver box office thrills. They delivered an album that lived on everyone’s playlist for years.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
