When your brand voice is already direct—like DB’s—bold type doesn’t feel aggressive. It feels .
Bold font acts like a finger pointing at the page. It says: Start here. Remember this. Trust this. Db Brand Voice X Bold Font
That’s where the bold font comes in. Most brands whisper when they should speak. They use medium weights, neutral tones, and polite sizes. Why? Because bold is intimidating. When your brand voice is already direct—like DB’s—bold
So here’s our bold promise to you:
How a Bold Font Sharpens Our Brand Voice (And Why It Matters for You) Db Brand Voice X Bold Font
But here’s the truth we’ve learned at DB:
Hit reply and tell us: where will you add one bold sentence today? We read every one.