✅ “The cinematography captures the isolation of the protagonist, though the pacing drags in the second act.” ❌ “This movie is trash and the director should quit.” Proper style: Neutral, factual, and timely. Use AP or similar journalistic style.
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✅ “I really enjoyed the character development this season, though I felt the subplot with [character name] was rushed. Anyone else feel the same?” ❌ “Anyone who likes this season is an idiot.” Proper style: Informative, keyword-rich, enticing without overpromising. ✅ “The cinematography captures the isolation of the
✅ “A detective in near-future Tokyo investigates a series of disappearances linked to an underground virtual reality game.” ❌ “The detective finds out in episode 3 that his partner is the killer — watch to see how!” | Context | Tone | Do | Don’t | |--------|------|----|------| | Review | Balanced | Analyze craft | Insult creators | | News | Neutral | Cite sources | Speculate without evidence | | Social media | Conversational | Be engaging | Overuse caps/emoji | | Fan space | Respectful | Mark spoilers | Attack others’ tastes | | Warning | Clear | Be specific | Be dismissive or alarmist | ✅ “I really enjoyed the character development this
✅ “Content warning: This episode includes depictions of gun violence and discussions of self-harm.” ❌ “Warning: super scary stuff — don’t watch if you’re weak.” Proper style: Brief, spoiler-free (or clearly marked), focusing on premise and tone.